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A/E Green Building Cookbook
- Get a complete overview of green building and design in today's AEC marketplace
- Explore a list of green services your firm can/should offer
- Learn what kind of projects are available and the hottest green markets
- Understand the driving factors of growth in the green market
- Get best practices and tactics for breaking into green building and design
- Learn what barriers and obstacles your firm needs to overcome to enter the green market
- Read proven tactics for marketing green building and design (Hint: Don't market green services like other projects!)
Green building, sustainable design, and other environmentally friendly practices are quickly becoming standard in the A/E industry. The number of LEED-accredited professionals has increased 10-fold in the last four years, and some estimate the size of the green building and design market at more than $10 billion. Are you missing out on this market and putting your A/E firm at a competitive disadvantage?
Smart architecture, engineering, planning, and environmental firms know that green building and design is not some passing fad but a bona fide best practice. And in today's competitive market, going green means your firm earns more "green." But what are green services, and how do A/E firms build a green building and design service line? Or, if your firm already offers green building and design services, how can you stand out from the pack? ZweigWhite's new A/E Green Building Cookbook explores these questions and shares proven tactics and best practices for getting into the green building market, growing your green service line, and how your firm can boost its bottom line with this hot initiative.
ZweigWhite's A/E Green Building Cookbook explores the market with an overview of what green building and design is, trends and opportunities in various market sectors, what the most popular green services are, and the barriers to entry to the market and how to overcome them. This best practices guide is a road map for A/E firms considering entry into the green building market or those looking to grow the size of their green building service line.
A/E Green Building Cookbook also presents real-life case studies and insights from firms of all types and sizes that have successfully-- and profitably-- built green building and design service lines. Find out what adjustments these firms needed to make to their marketing, recruiting, and project management practices to succeed in green building. This invaluable look behind the scenes will help your firm gain insight into the lessons these other firms have learned while avoiding some common pitfalls that can make the transition to green rockier.
